malmo
Björn Borg
Björn Borg is a popular sportswear and clothing store among Malmo fashionistas and gym rats. Their clothing mostly comes in black and white however carries the torch of the modern trend of mesh see through panels in women’s wear and horizontal unique bands on men’s wear. Personally as an American and a Star Trek fan, I find the idea of wearing clothing that has the label “borg” to be quite whimsical and amusing.